For years, Madewell has been my go-to for everything from jeans and tops to dresses and sneakers, and even bags and jewelry. I guess you could call me a super fan. So no surprise when they impressed me yet again with a new collection of casual cool clothes and accessories. If you’ve been sleeping on Madewell, this is your sign to hop to it, because the brand consistently produces stylish, everyday closet staples that are high quality, yet affordable.
While trends and fads are fun and exciting, the reality is that for everyday dressing, you rely on the basics, like white tees, cool sneakers, great fitting jeans, and long-lasting knits. And no one does contemporary basics as well. The key to exceptional style is consistency in your day-to-day fits, and Madewell makes minimalist clothes that are as effortless (and comfy) as your favorite sweatsuit, but oh so much more stylish. Below, the 31 cutest items at Madewell right now.