Second Life Podcast: Alli Webb


By 2018, Drybar had become a household name with over 100 locations nationwide and a beloved line of products and styling tools sold at major retailers such as Nordstrom, Sephora, and Ulta. Thanks to the brilliant founder, Alli Webb, the concept was revolutionary, embodying a vision to transform women’s lives and quite simply make them easier. Webb spent nearly a decade building out the massive Drybar empire before eventually taking a major step back following the acquisition of the Drybar product line by Helen of Troy in 2020 for $225 million.

“Talk about second life. I mean, that was really quite a shedding and metamorphosis. … Everything changed in my life,” says Webb. When she found her footing, her transformation bore serious fruit. Since then, Webb has launched three additional companies, including the innovative massage concept Squeeze, talk therapy company Okay Humans, and jewelry brand Becket + Quill. And it doesn’t end there: Webb’s latest position is president of Canopy, the world’s cleanest humidifier for beauty and skincare. Starting with the mission to unlock the fullest potential of one’s beauty and wellness routine at home, Canopy is completely changing the humidifier and diffuser industry. Currently available at retailers such as Anthropologie, Violet Grey, and Sephora, Canopy has achieved almost $10 million in gross sales within its first 15 months on the market. In fact, Canopy is the first humidifier to be sold in Sephora’s highly curated selection of beauty and wellness tools.

Listen to the latest episode of Second Life to hear how Webb went through her most challenging season yet to emerge from the other side as a serial entrepreneur, launching the female-led businesses of tomorrow. Keep scrolling to discover some of Canopy’s best-selling products.  


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